Jack Apollo George

I am a writer and semiotician from London.

I co-run The Sourdough, a creative studio that helps startups with branding, design and storytelling.
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My writing on technology, culture and business has appeared in The Observer, The New Statesman, Raconteur, Digital Frontier, The Day, CLOT Magazine and elsewhere.
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I've advised a number of Fortune 500 businesses on semiotics and cultural strategy and I've written copy for the likes of AWS, Google and Mastercard.

I was previously the founding editor of Footprint Magazine, a Visiting Lecturer at the London College of Communication, UAL and the editorial lead at several media startups.

I also compose and produce music.

You can contact me via: jackapollo94[at]gmail.com

Drawing by Yousef Sabry.